How Will ONDC Network Logistics Help Enterprise Brands Penetrate New Markets in India

Why is ONDC Network Logistics a must

Has your brand’s poor logistics been giving you sleepless nights? Researches reveal that a company’s supply chain will be the key driver for customer experience in 2023 and enable enterprises to penetrate new markets.

On that note, a groundbreaking, GOI-led initiative - ONDC network, is here to make managing logistics easier for pan-India brands, empowering them to expand into untapped markets.

Timely shipping is what every customer demands and deserves. And that’s what ONDC network logistics can offer to businesses of every scale and size.

This article shows how the open network can help all newcomers and existing businesses optimize their fulfillment strategy in 2023 and beyond.

Introduction to ONDC network

First things first, why should any current brand that’s already doing business on other marketplaces switch to the open network? Is the lure of using logistics partners of ONDC network reason enough to make the transition? To that, the simple answer is that the open network comes with a host of benefits and offers a deviation from the closed-loop nature of India’s eCommerce ecosystem and lets all stakeholders be free to buy and sell their way!

All sellers have access to Network Participant tech and logistics solutions providers. Additionally, sellers can set their own prices, delivery locations, shipping and delivery policies, etc. All brands need is a reliable and fully-compatible seller-side interface (like the Mystore seller app) to onboard the democratic network hassle-free.

Here’s how ONDC network logistics can help Indian enterprises enter new markets and make a splash:

Enter new markets using your preferred on-logistics partners

What many brands love about ONDC network logistics is that they no longer have to be limited to a specific delivery partner. Instead, they can connect with a multitude of pre-integrated logistics providers to handle their entire supply chain operation.

With the Mystore seller app, onboarded brands can get real-time quotes from ONDC network's logistics players and choose the most economical delivery service. Brands can even assign deliveries to location-specific logistics experts operating in that area and use their experience to better understand their customers’ behavior in that region. This helps brands quickly reach new markets without investing upfront in collaborating with multiple logistics partners..

Reach nationwide markets with specialized fulfillment experts in multiple states

Not many D2C brands consider the fact that different states have different regulations relating to distribution, bulk orders, and warehousing. Depending on these location-specific laws, the affordability and speed of delivery may massively fluctuate. Plus, you don’t want to get into legal altercations because of a slight, innocent oversight.

But do you know who is well-versed in handling these delivery hassles? Local- logistics players operating in that specific region. Yes, enterprises can leverage ONDC network logistics to acquire the logistics expertise of localized companies. By using the Mystore seller app, you can get real-time quotes from all local on-network fulfillment partners and choose the one that enables you to easily deliver to new target locations. Doing so can ensure cost-effective and precise delivery in multiple states.

Optimize deliveries by Switching between partners

No two orders are the same. Based on a company’s ever-changing fulfillment needs (pertaining to warehousing, order volume, budget, demand, etc.), their logistics requirements may continue to deviate. However, switching between fulfillment models means investing enough time and resources in building alternative supply chains. However, not when you adopt end-to-end ONDC network logistics solutions via Mystore.

Mystore-registered vendors get the freedom to effortlessly switch between multiple off-network and on-network fulfillment partners based on their specific needs. That way, brands can go with an experienced logistics partner with a footing in the new target market and may help them establish a comprehensive delivery network from day 1.

Launching new products in new markets

Launching new products can help you quickly establish a brand presence in newer markets, especially if it aligns with the customers needs. However, this may further add to the complexities in shipping, packaging and warehousing. Instead of establishing a new delivery channel for every new product launch, ONDC network brands can align their shipping with another on-network logistics player that has a good penetration in the target markets.

This pre-established and tested supply chain solution enables enterprise brands to easily test new products and build a firm hold in new markets.

Improved speed-to-market in niche locations

Many eCommerce enterprises shy away from catering to online customers living in remote locations. That’s because mapping a solid logistics strategy to hard-to-reach locations is complicated and time-consuming. Having said that, it also presents a wonderful opportunity for proactive brands to launch their products in these locations before anyone else and build a loyal customer base.

For that matter, improving the speed-to-market is of huge significance. And once again, having masterful logistics partners helps the case. Mystore seller app enables brands to use on-network ONDC network logistics players to quickly establish an entire delivery network in niche markets.

How to Connect With The Logistics Partners of ONDC Network

E-commerce brands looking to expand their market penetration can connect with a wide variety of ONDC network logistics firms via a feature-rich and scalable solution like Mystore.

Mystore seller app acts as a medium through which brands can find on-network logistics partners of ONDC network, get real-time quotes, compare prices, and choose the ideal fulfillment service provider. Not only that, brands can enable inter-state shipping using industry-leading off-network logistics players via Mystore. Talk about flexibility and convenience!

Mystore Features That Make Logistics a Breeze

Forget in-house logistics and connect with the industry-approved logistics players via Mystore. Mystore seller app offers a 360-degree solution to help align, automate, and optimize your fulfillment capabilities and accelerate time-to-market.

Here’s how Mystore helps streamline ONDC network logistics for pan-India brands:

• Get a complete list of all your orders received from different buyer apps in your admin panel.
• Add additional info, generate an invoice, mark picked orders as “shipped”, or even cancel an order.
• Generate order invoices and shipping labels automatically.
• Automatically mark orders as shipped (with accurate time estimates).
• Align your orders for delivery via automated shipping.
• Schedule pickup on your preferred date and time.
• Switch from a default on-network logistics partner to an off-network one directly from your Mystore admin panel.
• Add transportation fees and tracking information of your preferred off-network shipping partner.

The Mystore seller app makes shipping easy like you never imagined.

Conclusion

Handling logistics can be overwhelming even for the supposed “creme-de-la-creme” enterprises. Prompt and precise order fulfillment is the secret to improving market penetration and entering new markets. That’s why partnering with professional on-network logistics experts on the democratic network is a coherent and cost-effective solution for all emerging eCommerce enterprises.

To fully capitalize on the amazing benefits of ONDC network logistics, you need an equally seller-friendly interface, i.e. Mystore seller app.

Join the next wave of the eCommerce revolution with Mystore today and elevate your selling experience to the nth degree.