How to sell BPC ( beauty cosmetic and personal care) products on ONDC Network

India's beauty cosmetic & personal care (BPC) industry is expected to grow into a $33.33 billion juggernaut by 2027. eCommerce platforms like Nykaa, Myntra, etc., enjoy record profits, but what about the small, local sellers? For them, ONDC network presents an opportunity of a lifetime - to build their own unique eCommerce empire.

If you are a BPC merchant who wants to break free from predatory, monolithic marketplaces like Amazon, joining the ONDC network could yield magical results. Still confused? Need a more in-depth understanding of this novel initiative? These 8 FAQs on the ONDC network have you covered:

8 FAQs Related to Selling BPC Products on ONDC Network

1. What is the definition of ONDC network?

ONDC network is a unified, decentralised platform for Indian sellers to trade online. It is a GOI-led initiative to create a level playing field for Indian MSMEs and local shopkeepers through a neutral digital platform. All eCommerce participants (sellers, customers, tech companies, logistics partners, etc.) can seamlessly interact and transact on this open, interoperable network.

ONDC network is the perfect gateway for beauty cosmetic & personal care sellers looking to scale their eCommerce business. With a compatible buyers app, anyone can sell on ONDC network and make their catalogue discoverable to pan-India buyers.

2. How can I create an account on ONDC network to start selling BPC (beauty & personal care) products?

The open network is accessible to all sellers and doesn't involve a shipload of paperwork (unlike traditional brick-and-mortar businesses). To sell on ONDC network, you must register as a certified merchant using an ONDC network-complaint seller platform (such as Mystore).

Creating an active Mystore seller account takes minutes, and you can also integrate your existing eCommerce channels with that account. Mystore seller app offers a quick and seamless setup with its user-friendly interface and a feature-rich dashboard.

3. What is the process to register my BPC (beauty & personal care) business on ONDC network?

Here's everything you need to register on ONDC network and begin your eCommerce journey in a jiffy:

a. Your GSTIN

b. Business proof (name, location, address)

c. Your bank details (to connect with the open network)

And that's it. Once you have the basic details handy, visit the Mystore seller app and fill out the seller registration form and that’s it. You are now an ONDC network-affiliated seller. After that, you can upload your catalogue of beauty cosmetics & personal care products with images and descriptions in one click.

4. Are Amazon, Flipkart etc. same as ONDC network?

Not exactly. In fact, ONDC network wants to shift India's eCommerce away from the platform-centric model adopted by Amazon and Flipkart to an open network model. Currently, these market leaders dominate the digital landscape, offering little visibility to the small sellers.

But with ONDC network, all SMBs, MSMEs, and Kirana shops will have a digital presence on multiple platforms. The revolutionary open network is not an actual platform but an eCommerce enabler helping local players become digitally active.

5. How to ensure my BPC (beauty & personal care) products are discoverable by customers on ONDC network?

Once your catalogue is successfully added to Mystore, your business is automatically visible to all nationwide ONDC network-connected buyers. Your beauty cosmetic & personal care business will be matched with any buyer who does a relevant search, without any shady algorithms or bias.

For optimal visibility, leverage Mystore seller app's cutting-edge marketing tools and mobile-first solutions. You can also review customer data to better understand your audience and fine-tune your business approach based on their preferences.

6. How will I accept payment for BPC (beauty & personal care) products sold on ONDC network?

Mystore seller app enables beauty product merchants to accept payments in multiple forms (COD, net banking, e-wallets) for maximum convenience. Mystore's payment gateway integration lets you receive payment from various platforms, thus making your e-business more attractive. Register on ONDC network to make it easy for buyers to pay however they want, with flexible and fast checkouts. That's great for your brand image and improves the checkout rate.

7. Will I have to wait for months to get the final payment for my BPC (beauty & personal care) products sold on ONDC network?

Absolutely. For no upfront cost, sellers can connect with dozens of ONDC network-approved logistics partners. BPC sellers in India can leverage logistics support for inter-city or inter-state delivery with maximum efficiency. Ship your beauty cosmetic and personal care goods via experienced logistics providers. Mystore lets you choose from multiple on-network partners and achieve interstate delivery.

8. Will I have to wait for months to get the final payment of my orders sold on ONDC network?

Not if you sell on ONDC network with Mystore. While different buyer apps adopt distinct payment cycles. For Mystore, the final payment is processed manually every Friday, with a delivery window of +2 days for non-returnable items, while +2 days are added on top of the “return-by” date for returnable items. Therefore, let's say your product sold on 9th January 2023 is a) non-returnable, then expect the final payment to be credited to your linked bank account by 13th January (Friday).

However, for a returnable item sold on the same day but, say, a 7-day return policy, merchants can expect full payment to be credited by 20th January (Friday)

Conclusion

If you already have a beauty store or want to dip your toes in the lucrative cosmetics industry, ONDC network is the perfect choice to make an instant splash across the entire digital realm. Also, Mystore has everything you need to build a successful digital enterprise on an open network. So, register with ONDC network through Mystore and set your business for future growth.